iPhone in the US share is expected to remain stable iPad retreat


SAN FRANCISCO, October 25 morning news, according to the latest data released by market research firm eMarketer showed AppleCompanies iPhone smartphone in the US share of the market remained stable, but the iPad tablet already “out of favor.”

The report shows that by the end of 2016 is expected to be 43.5% of US smartphone users to use iPhone, compared with 43.3% share of the same period last year, compared to 2014, iPhone’s share was 42.3%. The report also said that by the end of 2016 is expected to be 52% of US users based on GoogleAndroid operating system for smart phones, up from 51.7% in 2015.

Although Apple’s share of the US smartphone market and there is not much increased, but the number of users actually use the iPhone the United States increased. By the end of 2016, the total number of US users are expected to use the iPhone than the same period in 2015, an increase of nearly 800 million people.

eMarketer on why the iPhone does not increase the number of US users in its report, but the market share is basically the same reasons to explain exactly. Early reaction from users point of view, Apple last month launched the iPhone 7 has proven to be popular, from that point of this latest flagship phone should be successful than the iPhone 6s.

But in the Tablet PC, Apple’s performance is not so good. Although the iPad is still the most popular on the US market, the Tablet PC, but its market share in 2015 for the first time dropped to below 50%. According to eMarketer survey, by the end of this year iPad market share in the US share will drop to 47.8% by 2020 will be further reduced to 44%.

By contrast, Apple’s performance in the home entertainment market will have to be better, the company for the Apple TV set-top box market. eMarketer estimates that by the end of this year, the share of Apple TV set-top boxes will reach 11.3%, behind Google Chromecast 16.8% and 16.4% Roku’s.

Future prospects, Apple is expected to continue to have a good performance. The company’s mobile payment services Apple Pay allows iPhone or iPad users to use in-store or online payment functions, is on a growing market occupies a good position. While eMarketer did not provide market share data for Apple Pay service, but the company pointed out that the United States near field mobile payments market (which includes payment services provided by smartphones) will total $ 27.7 billion this year to next year will double or more, up to $ 62.5 billion.

In addition, the 2020 US total number of users of mobile payment services will significantly increase to 76 million, compared with this year is expected to reach 3840 million. (Tang Style)

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Tayyab Saqlain